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Basics of SEO - Search Engine Optimization

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What is SEO? SEO stands for Search Engine Optimization, which is the process of increasing your website's page rank on a search engine result page (SERP) or the process of improving your website's pages to increase their visibility for relevant search queries. In other words, SEO is the process of improving the quality and quantity of website traffic to a website or web page from search engines. SEO seeks to drive organic traffic, that is, unpaid traffic to your pages or website, driving it to the top of the search engine results. It is used to increase traffic by increasing the visibility of websites and content. This is an understanding of what people are looking for on the Internet and the answers to them.   Here are the topics covered to help you understand SEO better. • What is a search engine? • What is SERP? • Organic search results and organic traffic • Why is SEO important? • Key elements of SEO • Types of SEO • White hat versus black hat • Wha...
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Basics of Digital Marketing

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  What is digital marketing? Digital marketing is a marketing component that uses the Internet and digital online technologies such as desktops, mobile phones and other digital media and platforms to promote products and services. These are advertisements delivered via digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies advertise products, services and brands. It likewise reaches out to non-Internet channels that give digital media, like cell phones (SMS and MMS), call-back and on-hold portable ring tones. The expansion of non-Internet channels differentiates digital marketing from online marketing. Its development changed the way brands and companies use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and daily life, and people increasingly use digital devices instead of visiting brick-and-mortar stores....
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