Digital Marketing

  What is digital marketing? Digital marketing is a marketing component that uses the Internet and digital online technologies such as desktops, mobile phones and other digital media and platforms to promote products and services. These are advertisements delivered via digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies advertise products, services and brands. It likewise reaches out to non-Internet channels that give digital media, like cell phones (SMS and MMS), call-back and on-hold portable ring tones. The expansion of non-Internet channels differentiates digital marketing from online marketing. Its development changed the way brands and companies use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and daily life, and people increasingly use digital devices instead of visiting brick-and-mortar stores....